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- 02/20/2017

Active Beauty launches primalhyal™ gold, the first oil base compatible hydrated hyaluronic acid

H&PC Today

active beutyGivaudan Active Beauty extends its hyaluronic acid range with the launching of a new active cosmetic ingredient called PrimalHyal™ Gold at Cosmetago-ra, stand 55-56, in Paris.

64% of our skin is made of water. This water content is constantly maintained in our skin by means of specific macromolecules, hyaluronic acid (HA) being the major one.

The skin barrier and its HA content can be negative-ly affected by age, leading to skin dehydration. This is why the #1 benefit expected by worldwide con-sumers from a cosmetic product is hydration, with a rising demand for even greater performance and long-lasting properties.  Due to its very high water solubility, it is complex to add HA, even under dry in powder form in oil based formulas such as make-up applications. Active Beauty is now offering PrimalHyal™ Gold: a new technologi-cal solution produced by means of sustainable manufacturing processes (biofermentation) which allows to incorporate hydrated HA in oil-based formulas such as pressed powders, body oils, suncare oils, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.

Having a recognised expertise in HA, the research of Givaudan Active Beauty has bridged the gap between formulation needs for new oil soluble ingredients and active compounds. A specific molecular weight HA (<50 kDa) is incorporated into a micro emulsion to create PrimalHyal™Gold. It increases by +45% the amount of total water in lips and +50% of free water, whereas the placebo totally loses its efficacy after 8 hours.

pauline.martin.pm1@givaudan.com

www.givaudan.com