During the Fi Europe 2017 in Frankfurt, FrieslandCampina DMV will reveal their latest new product innovation ‘Nutri Whey Hydro’. This will further strengthen their extensive dairy protein portfolio of intact and hydrolyzed proteins specifically developed for performance and lifestyle nutrition.
The performance nutrition segment has seen a significant growth over the last years and is forecasted to remain growing at a fast pace for the coming years with dairy protein in the lead. Key drivers for this segment are main streaming, leading to a broader consumer base and increased variety of product formats being offered, and also new occasions to consume protein such as overnight recovery.
Consumers are becoming increasingly aware and serious about their sporting performance and after sport recovery. They more and more understand the role of high quality protein for optimal recovery and performance.
Ramon Mommersteeg, Product Group Manager whey proteins at DMV explains;
Nutri Whey Hydro was developed to meet a specific market demand for a pure and clean whey protein with fast absorption and superior taste which would be easy to use across a range of product applications.
Working closely with professional athletes and their coaches allowed us to collect valuable feedback on after exercise recovery needs. We quickly identified that the key is to deliver ‘a fast road to recovery which tastes great’!
At the FIE on Tuesday Nov 28th 17.30 hours, Ramon will present the development journey and the new product at the public supplier seminar.
Hydrolyzed proteins are getting traction in the market and are increasing in popularity. According to a recent Innova Market Database report covering sports nutrition products worldwide, whey protein hydrolysate launches grew by 26% CAGR during the period 2010-2016. One of the key challenges for formulators working with protein hydrolysates are their often bitter and unpleasant taste profile. Therefore DMV’s R&D experts worked specifically on a unique, gentle protein hydrolyzation process that optimizes both the taste and the nutritional performance. The Nutri Whey originates from pure milk collected from our farmers, fully controlled from grass to glass, and processed using latest technology in-house by DMV to secure consistently high purity and quality.
At Food Ingredients Europe, DMV is proud to officially introduce Nutri Whey Hydro to the market, a solution that delivers on both taste and nutrition. Please come and taste the difference yourself at the Friesland Campina DMV booth 8P10.