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- 12/20/2016

Lubrizol Launches New Innovations at Cosmetagora 2017

H&PC Today

The Lubrizol Corporation will introduce two  new Personal Care concepts at Cosmetagora in Paris, January 10-11, 2017. Attendees  visiting Lubrizol stand 139 will have the opportunity to learn about the following new  offerings:  

For color cosmetics, the Express your True Colors concept will highlight novel textures  and make-up formulations for eyes, face and lips.
Exciting skin care formulations and textures from the Sweet Escape 2.0 concept will also be featured.
In Skin Care Lubrizol will introduce a new multifunctional ingredient, Avalure™ Flex-6 polymer, designed to improve the stability, water-resistance and sensory performance of a variety of skin care, sun care and colors cosmetics products.
The polyvalent nature of  this ingredient will be showcased in a range of diverse applications such as make-up removers, skin tightening skin care and sun care.
In Bath & Shower Lubrizol will introduce new Carbopol® SMART Polymers, which enable the formulation of high performance cleansing products by providing brilliant aesthetics and enhanced mildness, along with exceptional ingredient compatibility and unprecedented manufacturing flexibility. In Hair Care, we will highlight new solutions in Heat Protection that allow you to create the look you want while preventing hair damage and this even after repeated heat styling treatments. Additionally, we will also feature the Styl’IN concept, bringing to the forefront new styling formulations that address contemporary trends and formats in hair care. And finally, the growing consumer need for enhancing the life of color will be addressed by introducing our mild and gentle Color Protection Solutions. These will transform damaged hair into hair that appears healthy, soft and smooth.