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- 01/19/2017

Naturmedicin opted for a 360° Full Service by Mktg Industry to develop its new makeup powder swederm® Perfectly Matte.

H&PC Today

PhotoMktg.Swederm.1Just about a year after launching swederm® Bronzing Stone, Naturmedicin teamed up, once again, with Mktg Industry to create a new successful and “must have” makeup product.
The name is self explanatory: “Perfectly Matte”, it is a silky face powder in one universal shade that becomes transparent after the application. Made with exceptionally fine particles it gives a silky matte finish and minimizes skin imperfections and blemishes. The new powder was specifically formulated to be used alone or as a base for the subsequent application of swederm® Bronzing Stone.
Mktg Industry developed the entire project providing Naturmedicin with a 360° Full Service which included: packaging, decorations, formula, label printing, product filling and labeling.
For the packaging the Polish company chose a black matte compact case equipped with a comfortable push button for an easy opening/closing and a mirror in the inside. The matte finishing on the outside, the shiny finishing of the inside and the shiny silver hot stamping have been designed to create a sophisticated product for an high end positioning, as beautiful as effective is the formula it contains.
The successful collaboration between Naturmedicin and Mktg Industry already gave birth to two winning and high quality makeup products: swederm® Bronzing Stone and swederm® Perfectly Matte, but that is not all: “We are currently working with Mktg Industry to expand swederm® makeup range with three more new launches planned for March 2017”. States Beata Kulbikowska, CEO & Marketing Manager at Naturmedicin – swederm® .
“I do not want to unveil too much at this stage, all I can say is that Mktg Industry is working on very performing products with an high end positioning in terms of formula, packaging and decorations.
Naturmedicin will introduce its new swederm® makeup collection at the next Cosmoprof 2017, where we will be showing for the first time with our own stand”.