Lucky Generals is the agency chosen by Perrigo to raise further the profile of Nytol, its sleep aid brand.
“Nytol has over 20 years of experience in helping people who are having difficulty sleeping reset their sleeping patterns and feel like themselves again,” Miranda Osborne, group brand director, said.
Perrigo, based in London, also makes TCP, Jungle Formula Insect Repellent and Solpadeine. The company acquired Nytol in 2014 with the purchase of Omega Pharma.
The previous agency Grey London has not even taken part in the pitch.