Roha, one of the leading global manufacturers in the food colours segment, has announced the acquisition of Italy based Essential SRL, a leading manufacturer of Plant and Fruits based natural colouring and flavouring ingredients. This is a strategic shift towards Roha´s long term organic diversification strategy into the fast evolving industry for extracts which has clearly shown being the trend in key markets of the company. There is an increasing awareness in Europe and globally about the use of nature based sustainable ingredients and the trend towards clean label products continue to drive the innovation in colouring and flavouring ingredients. In that context, Roha has seized the opportune moment to expand into this category of exclusive plant and fruits based colours and flavours extracts through the acquisition of Essential SRL. Essential, driving the advancement of extraction technologies, will assist Roha in further expansion of its specialized product portfolio and development of natural colouring aromatic products. Founded in Tuscany a decade ago, Essential will also bring their specific expertise with their highly skilled and young technical team, which will remain active in the new structure, being part of the overall growing strategy.