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- 12/18/2017

Sensient’s All Natural Flavour Collections capture key consumer trends

AgroFOOD Industry Hi Tech

Sensient FlavorsGlobal expert Sensient Flavors presents its All Natural Flavour Collections: The trend flavours help food and beverage manufacturers to respond successfully to upcoming market trends and reflect current consumer preferences. The latest findings of Sensient’s consumer and market research underpin Sensient’s new All Natural Flavour Collections, which are split into five key botanical areas: Florals, Herbs, Spices, Tea and Ginger. “As sophisticated consumers demand more natural, healthier options, and the chance to express their individuality, botanicals are making a comeback in the food and beverage world,” comments Barbara Lezzer, Director of Marketing Europe – Sweet and Beverage, Sensient Flavors.

Sensient’s Floral Collection offers spicy and herbaceous as well as delicate and sweet flavours for a multitude of applications, from cocktails and gin to confectionery and dairy. Jasmine, Chrysanthemum, Desert Wildflowers, Elderflower, Geranium, Rose and Lavender feature in the 10-strong line-up, alongside Orange Blossom, Cherry Blossom and Hibiscus.

Sensient’s Spice Collection adds a touch of natural sophistication and complexity. A modern twist places Black Pepper, Pink Peppercorn, Star Anise, Clove Bud and Saffron firmly in the beverage arena, while their inherent heat means that Cinnamon, Capsicum, Cardamom and Liquorice are the ideal way to add warmth to bakery and dairy. Completing this collection, Juniper Berry is perfect in meat-based savouries, and it even works brilliantly in beer.

Culinary herbs add naturalness and, from an aesthetic perspective, their delicacy catches the eye in cheeses and savoury snacks, soft drinks and cocktails. Sensient’s carefully curated Herb Collection comprises Garden Mint, Coriander Leaves, Sage, Rosemary, Hops, Oregano, Basil, Thyme, Lemongrass and Aloe Vera.

Tea is no longer a beverage to be had at a certain time of the day. Exciting new offerings have consumers reaching for tea in different forms and flavours around the clock. It is associated with sophistication and flair as well as with naturality and health.  The ability of tea to offer rich, intricate profiles makes it the perfect way to add flavour and depth to everything from ice cream to chocolate and alcoholic beverages. Sensient’s Tea Collection brings together an extraordinary exploration of 8 different tastes: Green Tea, Matcha Tea, White Tea, Cascara Tea, Rooibos, Chai Tea, Black Tea and Earl Grey.

Ginger has been trusted since Roman times, and is now enjoying a resurgence amongst consumers of all ages. However, not all ginger is the same, so Sensient’s Ginger Collection comprises six distinctive flavour profiles: Classic Ginger Beer, Ginger Ale, Ginger Root (gari), Spicy Ginger, Nigerian Ginger ­­and Chinese Ginger (galangal). Creativity can run riot with these versatile flavours in all sorts of applications, from beverages and confectionery to bakery and dairy deserts. With over 70 years of experience with ginger extracts and flavours, the Sensient team can tailor any of these to create the perfect sensorial experience for any brand.

Sensient’s All Natural Flavour Collections are based on Sensient Natural Origins™, a range of authentic true to nature extracts derived from the named source (FTNS) botanical and other organic-based ingredients, created using selective extraction techniques which capture the true flavour and aroma profile of the original source.