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A word on sustainability with Dr. Ralf Zerrer, Head of Strategic Marketing ICS, Clariant

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RALF ZERRER
Clariant

“Sustainability”, in your opinion what does this term mean today? In your opinion, is sustainability more a claim or a commitment for companies?
Sustainability to Clariant means balancing the three dimensions of economy, environment and society. We have taken the principle of the United Nations 1992 Rio de Janeiro Conference on the environment and development – achieving a balance between economy and ecology – and expanded the environmental considerations with social aspects. We see this as the whole foundation for sustainability.
Sustainability has gone beyond being a trend to become a commitment for companies. Why? Without sustainability, companies cannot be successful in the long run. Sustainable production means to create long term values tha