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A word with … UteGriesbach & Rita Köster, BASF Personal Care and Nutrition GmbH 

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Ute Griesbach & Rita Köster, BASF Personal Care and Nutrition GmbH

Everybody is talking about sustainability these days. For an ever-growing number of consumers, actual and perceived sustainability are decisive factors when making their personal care buying decisions. Thus, manufacturers who aim to succeed on the personal care market are under growing pressure to drive their own sustainable development forward, for instance, by making their products more environmentally-friendly, by achieving eco-efficiency in their logistics, or by embracing their social responsibility. But what sounds easy