Print this article
P. 36-37 /

Arts and applied science: the perfect match for fragrance-making

corresponding

VALERIO TATEO

Moellhausen S.P.A. Via Torri Bianche 9, Vimercate (MI), 20871, Italy

Identifying the basic principle the art of fragrance-making centres on certainly isn’t easy.
Perfumers and the fragrance industry can work out a number of strategies to lead a product to success, be the fragrance intended for personal use, be it intended for living space scenting, or be it developed for providing identity/acceptability/preference features to households and consumer products in general.
One of the possible strategies adopted is to entrust the formulator-perfumer with the task of proposing the creation of a "tone" - an elementary "olfactory form” - to develop a specific theme from, thus letting him work out end user product trends. Another solution is to direct the formulator-perfumer to a pre-defined "theme" of impact, identified by looking at market