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BASF integrating Cognis – A word with Simon Medley, Senior Vice President BASF Personal Care Europe

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GIULIO FEZZARDINI
Household and Personal Care Today
giulio@teknoscienze.com

BASF

One thing is sure. The acquisition of Cognis operated by BASF gave raise to a remarkable brand new novelty in our sector. The most interesting novelty of the last period, we would argue. Cognis and BASF are two brands, which made the history of one of the most active markets in today’s worldwide economic landscape, providing products touching our every day’s life! Two worlds, two philosophies, two visions met! To better understand how this process was generated, how it has developed and which are the perspectives for the future, we decided to have a word with Simon Medley, Senior Vice President BASF Personal Care Europe

  1. With the integration of Cognis into BASF, the market has gained a new key player. When and how did this process start? What were the factors and issues behind the integration?
    Cognis was acquired by BASF on December 9, 2010. The acquisition strengthened BASF’s leading position in home care and positioned BASF as the market leader in supplying the personal c ...
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