Print this article
P. 85-90 /

BEHIND THE LABEL

The ingredient list, or INCI list, can be a real goldmine for those skilled in the art: understanding what other Formulators use when developing a cosmetic product is an interesting part of our job.
It is educational as well as insightful.

FUDO KAGAKU – BINOTOMO JET BLACK WHITENING TOOTHPASTE
This is a basic personal hygiene item, so probably nothing really exciting, some of you might think.
However, we all know the challenges behind formulating toothpastes: getting the right rheology profile, the right viscosity, the right gloss, the shape of the ribbon, the flavour, absence of base taste, foamy but not too much, abrasive but not too much.
Complexity behind apparent simplicity.
But, this is not “only” a toothpaste: