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BEHIND THE LABEL

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ANDREA MITAROTONDA
Neal’s Yard Remedies

The ingredient list, or INCI list, can be a real goldmine for those skilled in the art: understanding what other Formulators use when developing a cosmetic product is an interesting part of our job.
It is educational as well as insightful.

Anastasia Beverly Hills Brow Enhancing Serum Advanced
Anastasia Beverly Hills have launched this product that claims to provide healthier and fuller-looking brows.
It seems clear from the marketing communications that the peptides featured in this product have been clinically tested to provide some benefits for the brows, whilst it is not clarified whether or not the efficacy claimed for the finished product has been substantiated by any tests.
It must be said that it is generally assumed that products designed