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Bøf, bil and bolig …

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ANNE MERETE NIELSEN

Senior Life Cycle Economist
Novozymes, Bagsvaerd, Denmark

In Denmark we have the saying that our major environmental problems arise from bøf, bil and bolig (beef, cars and homes).  This also rings true in the household care industry, where we are well aware that a huge portion of our environmental footprint is made by consumers in the home – and that much of our environmental improvement potential is in the hands of consumers. For environmentalists this is bad news, as consumer behavior can be much more difficult to change than manufacturing processes that give us more direct control.

We can find inspiration in the fact that this challenge does not belong to the household care industry alone and that household cleaning rituals can be changed at the consumer level. I like the idea that in our industry we can focus o