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BRIC Market innovation strategies

PETER WENNSTRÖM*, RUKMINI GUPTE, ISABEL SECCHES
*Corresponding author
Healthy Marketing Team Ltd
18 Clerkenwell Close, London, EC1R 0QN, United Kingdom

Abstract

This paper will attempt to establish the principles that should guide Market Innovation Strategies in the BRIC particularly with respect to Health and Wellness brands in the food and beverage categories.