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Competition and differentiation: the key for success

It has been widely recognized that the global pharmaceutical industry has been experiencing dramatic changes due to the need to face a number of challenges: discovering a new medicine has become more and more difficult and costly, which translates to low R&D productivities; and a number of blockbuster drugs have lost their patent protections, resulting in the loss of a big chunk of sales revenues and operating profits in most major pharma companies. During remodelling their R&D and manufacturing operations, major pharma companies all have realized that outsourcing is both a successful and an efficient way to operate R&D and manufacturing. It helps them quickly reduce the fixed cost, immediately have access to the external resources including the latest technologies and talen