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Convenience: a key value for manufacturers and consumers

MICHAEL ELSNER

Cognis GmbH – now part of BASF, Rheinpromenade 1, Monheim, 40789, Germany

After a busy day at work or a long traffi c jam the prospect of getting home feels good. People often feel a sense of relief when they open the front door, their home being a refuge for relaxation. One room in particular functions as a retreat for a lot of people: the bathroom and its toilet. With an average use of six times a day, the toilet is not only one of the most important items in the household, but also one of the most personal ones. As such, a clean toilet that works well is vital to people’s personal hygiene and overall sense of well-being. But keeping toilets clean, residue-free and shiny often proves to be a challenge. Over time, light and dark stains can appear on the bowl surface that are diffi cult to get rid of. The most typical type of stain is limescale deposits, w