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Europe´s new research and innovation initiatives A chance for the cleaning and personal care industry

FELIX MÜLLER

Member of Household and Personal Care Today’s Scientific advisory board

Europe is under siege now. The continuous struggle for the Euro and for the fair load of debts between countries, banks and other
institutions is in the focus of the media and covers the attempts of the European institutions for improving Europe’s status in the
global competition against China and the USA. As the old continent is not so rich in raw materials the focus on sustainable and
competitive innovation is necessary to keep the standard of living in Europe in the next decades with crucial megatrends ahead.
From the need to sustainability, the need for environmental safety to the growth of older population the issues are growing fast.
Convenience is necessary in this context as well. The European Commission is starting now initiatives which are of h