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Fibre just got smarter – How PROMITOR™ Soluble Gluco Fibre is shifting perceptions of healthier eating

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JÉRÔME TAUZIN

Health & Wellness Product Manager,
Tate & Lyle, 2, avenue de l’Horizon, Parc scientifique de la Haute Borne, BP 50342, 59666 Villeneuve d’Ascq, France

fibres.info@tateandlyle.com

TATE & LYLE

If you could sum up the traditional consumer attitude to dietary fibre, it would be ‘good for you but boring’. Fibre is perceived as delivering desirable health benefits, but high-in-fibre foods are sometimes still considered bland and unpalatable.
For food and beverage manufacturers, dietary fibre is where the consumer trend for healthy eating meets equally strong demand for pleasurable tastes and textures. With Tate & Lyle’s PROMITOR™ Soluble Gluco Fibre, consumers really can have the best of both worlds: fibre-packed foods that taste great and have a satisfyin