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Innovation for seniors,a true challenge to all disciplines

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The opportunity
All over the world, societies are ageing. In 2018 there will be more people over 65 than under 5 for the first time in history. Food and nutrition companies need to adapt their products to fit the changing demographics. As today’s seniors are relatively wealthy and aspire to a high quality of life, it is not difficult to identify the opportunities for senior nutrition. Nevertheless, turning opportunity into business s