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Global Focus: 
food colours vs colouring foods in the USA, EU, China, Russia and Brazil


1. Burdock Group, 859 Outer Road, Orlando, FL 32814, USA
2. RNI Conseil, 2 Rue de Bel Air, 49000 Angers, France

Consumers typically enjoy vivid colours in fashion, art and even in food because, as the saying goes, people “taste” first with their eyes, then their mouths. However, many of the manufacturing processes employed today decrease the inherent colour contained in the food; even the simple act of heating can destroy pigment molecules such as anthocyanins that provides red and blue shades to fruits and berries (1). In the past, food companies have utilized synthetic substances to add vibrant colour to food products; however, consumers increasingly request a return to food ingredients derived from natural sources with minimal processing, but still want to purchase foods containing the same strong colour profile. Therefore, food manufacturers search for colours derived from natural sources