Green chemistry and pharmaceutical innovation at the crossroads
In some circles, there is a misguided tendency to believe that the application of Green Chemistry entails some sort of compromise in product performance and / or cost. Green Chemistry’s principle goal is to reduce or eliminate the use and/or generation of hazardous materials or processes; in order to accomplish this goal, new materials and processes must ultimately be successfully deployed in commercial endeavour where, as a rule, performance and cost are paramount. Chemists and engineers are only successful in their design of safer materials and processes when their designs are consistent with market realities.
Government policies and regulations can assist in the adoption of costly alternative technologies by artificially altering the cost equation, and it is certainly arg