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Growth of the sports nutrition opportunity

GARY ROETHENBAUGH
Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom

The increased momentum for mass participation events, such as marathons and triathlons, across the globe hastriggered a boom for sports nutrition products. The sports nutrition category itself is tremendously diverse. From tablets,to powders, to bars, gels and other supplements – thechoice available to today’s active consumer is staggering.