Innovative mobile Apps for sun protection Satellite-based solution for healthy sunbathing providing real world evidence on lifestyle
MARCO MORELLI1*, EMILIO SIMEONE2
*Corresponding author
1. Flyby S.r.l., Via Puini 97, 57128 Livorno, Italy
2. siHealth Ltd., Atlas Building, Harwell Campus, OX11 0QX Didcot, United Kingdom
Abstract
A smart solution for personal solar photoprotection has been recently developed and scientifically validated. It’s based on real-time satellite data and on a method for determining skin sensitivity to UV radiation. The system, called HappySun, comprises an App (HappySun-Smart) with the first worldwide sensor-less personal UV dosimeter that is able to alert users when the maximum UV dose for avoiding erythema effects has been reached, considering also the applied sunscreen and the surrounding terrain type. Moreover the system includes also another App (HappySun-Pharma) aimed to support pharmacists in providing sun care products to customers. All the acquired data are stored and available through completely customizable business intelligence services that provide real world data on sunbathing and sun protection users’ habits.
INTRODUCTION
Nowadays there is an increasing need for technologies supporting wellness and healthy lifestyle. In particular people are often exposed to solar radiation during outdoor activities, being not aware of possible solar radiation effects. Indeed solar light has a lot of benefits for health and wellbeing (1), but too much ultraviolet (UV) radiation can be detrimental for human health. Excessive exposure to UV radiation is associated with different types of skin cancer, sunburn, accelerated skin ageing and immunosuppression, as well as cataracts and other eye diseases (2, 3). Moreover the overexposure to UV radiation in childhood is a critical factor for developing skin cancer in later life (4).
Sun protection has a key role for achieving the best benefits from solar light while preventing possible harms. Professionals in the sun care sector (e.g. sunscreen manufacturer, pharmacies) are being asked to support people in finding the best solution for personal photoprotection with dedicated dermocosmetics products. Moreover business development activities and marketing strategies are strongly focused on consumer behaviour, but they lack ...
