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Market insights on probiotics


George Paraskevakos
International Probiotics Association (IPA)


The probiotics market is experiencing unprecedented year-over-year growth. Industry analysts estimate the probiotics market at $33 billion in 2015. That number is predicted to reach over $50 billion by 2021, as usage expands globally.
Three sectors are included in the growth: foods containing natural probiotics with yogurt and kimchi as market leaders; foods fortified with probiotics such as sports bars and beverages; supplements which are undergoing rapid change in delivery systems. These probiotics are for human application; the animal probiotics segment is growing also as probiotics are increasingly added to feed in conjunction with or as a replacement for antibiotics.