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Nexira’s latest innovations for sports nutrition

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Between 2008 and 2013, the nutritional and performance drink market grew by 48%. The sports drinks sector grew by 30%, nutritional drinks by 38%. The energy drink category reached $11.3 billion in sales in 2013 (+$1.7 billion compared to 2012) (Mintel). The market for nutrition and energy bars in the US increased by 71% between 2006 and 2011, with total US sales of $1.7 billion in 2011. Those numbers show that the sport nutrition market is of interes