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Trends in tanning
A contemporary look

JENNIFER ALLEN
Cornelius Technical Centre
Cornelius House, Woodside, Bishops Stortford
Herts, CM23 5RG, United Kingdom

The suntan became a fashion accessory in 1923 when styleicon Coco Chanel returned bronzed from a cruise aroundSouthern France. Prior to that, the privileged classes would avoidbecoming brown at all costs, their pale skin demonstrating theirwealth. This concept was turned on its head and from then onthe all over tan became a status symbol, an indication that youcould afford an expensive holiday abroad. It was many yearsbefore anyone would realise how harmful the sun can be.People continued to toast themselves without any concern fortheir health up until the late 70's, generally the attitude towardstanning preparations being that they were cosmetic; designedto increase tanning rather than protect the skin.