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Monographic special issue:
ANTI-AGEING & BEAUTY INSIDE
-
Agro FOOD Industry Hi Tech
- vol. 28(2) - March/April 2017
KEYWORDS: Skin care, anti-ageing, dermocometics, beauty, sun-care, cosmetics, health.
Abstract
“Achieving beautiful skin is no longer confined to wearing make-up or applying anti-ageing creams to
hide or reverse the unkindly visible. Greater knowledge and urban lifestyles are encouraging consumers
to have healthy skin at all times. This is what is perhaps driving the beauty industry to align itself more proactively with healthcare.
Dermocosmetics in key beauty categories, namely skin care and sun care, is among the most dynamic segments. Going forward, this
may be a detriment to remedial options, such as anti-agers, typically, the purview of most cosmetics brands.”
Buoyant dermocosmetics could set
beauty-from-within in motion
Achieving beautiful skin is no longer
confined to wearing make-up or
applying anti-ageing creams to hide
or reverse the unkindly visible. Greater
knowledge and urban lifestyles are
encouraging consumers to have healthy skin at all times. The
bottom line is “I want to feel and look good”, and, to do so,
consumers seek to maintain hydrated luminous skin, protect
skin from external impurities, such as pollution and get a
gradual tan without the burn.
Along with a more educated consumer, there comes
awareness on the use of chemicals in a number of products,
a quest for a cleaner lifestyle, and unnatural tans and
roasted skin going out of fashion. This is what is perhaps
driving the beauty industry to align itself more proactively
with healthcare. Dermocosmetics in key beauty categories,
namely skin care and sun care, is among the most dynamic
segments. Going forward, this may be a detriment to
remedial options, such as anti-agers, typically, the purview of
most cosmetics brands.
Quest for prevention
boosting dermocosmetics
Prevention is proving to
be a formidable source
of growth in skin and sun
care. Acne-sufferers are
aware of the scarring
damage caused by
acne, the unsightly look
of eczema flaring, and
the imperfect reversing of
wrinkle formation caused
by sunburns, dry skin and older age,
hence the idea of using preventative
products at a young age to prolong
youthfulness. No wonder the shift is
being driven by millennials, whose
ultimate aim is to quash the longer-term need for anti-agers.
The outcome is robust prospects in face masks, cleansers and
moisturisers, products that support skin maintenance, often
coming with anti-ageing benefits within.
Anti-agers prospects remain solid, however, stronger activity
in other skin care categories is evident, and as millennials’
influence gains traction, anti-agers might eventually lose
some of their spark.
This scenario is boosting dermocosmetics, and variants that
embody similar characteristics, such as health-alignment
and the use of power natural ingredients. Top skin care
performers Avène, La Roche-Posay, Eucerin and Rodan +
Fields expanded at the same level or faster than the overall
5% CAGR in skin and sun care combined over 2010-2015.
The dermocosmetics segment is, as a result, witnessing new
entrants, such as the
relatively recent Rodan
+ Fields, Murad and
Cetaphil, to exploit
opportunities supported
by the prevention
trend in beauty, and
consumers seeking
products endorsed
and/or developed by
dermatologists.
In other developments,
Nestlé Skin Health was
NICHOLAS MICALLEF
Senior Analyst, Beauty and Personal Care at Euromonitor International,
United Kingdom
Nicholas Micallef
ANTI-AGEING & BEAUTY INSIDE
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