• More than Half of Americans Reporting an Increase in Cleaning Behaviors are Parents
• Findings Support Continued “Cleaning is Caring” Trend to Protect Loved Ones Through Proper Cleaning and Hygiene Practices
• Read the Survey Results

New data from the American Cleaning Institute (ACI) finds a majority of parents report they will clean more through this year’s cold and flu season based on what they’ve learned from the COVID-19 pandemic, 16-percentage points higher than non-parents.

In what many health experts are referring to as an anticipated “bounce back” flu season, findings from an online survey conducted by Ipsos, on behalf of ACI, found that while 40% of adults are likely to increase their cleaning habits ahead of cold and flu season, this number rises to more than half among respondents that have children in the home.

In a worst-case scenario, experts estimate a potential 300,000 to 400,000 extra hospitalizations from the flu this year (