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- 03/28/2017

Cosmetics: a supply chain worth 15 billion euros

HPC Today

The non-cyclical nature of the cosmetics industry is once again demonstrated by the preliminary 2016 figures, which show a global turnover of 10.5 billion euros for the sector, a growth of

The results confirm the key role of exports in rising production figures, with an increase of more than 1

The overall picture of the cosmetics supply chain as a whole is also significant, and an analysis of the various “links” in this chain (ingredients, machinery, packaging, finished product) reveals a total turnover of over 15 billion euros (+

“The ongoing uncertainty which still characterises the political and economic situation has not held the cosmetics industry back, and the continued investment in innovation and in the qualification of the production capacity of the supply chain serves to confirm the structural strength of this key Made in Italy sector – comments Fabio Rossello, President of Cosmetica Italia – The consumption of cosmetics in Italy has grown by 0.

Indeed, this evolution can be seen in action when we take a closer look at the various channels of cosmetic products, both newer and more traditional channels, prompted by new consumer behaviours. The case of direct sales (both door-to-door and mail-order) is a prime example, with this sector continuing to demonstrate above-average trends, due to the impact of e-commerce: rates of growth in this area reached +

The professional channels are also beginning to recover, following a comprehensive review of the product offering, along with new forms of service. Beauty salons have also seen a rise in consumption of 2.

Perfume shops (which account for 20.

In the wake of increased consumer interest in the world of “natural” and “green” products, the results for herbalist stores demonstrate a growth of more than one percentage point, with a value of over 430 million euros. Elsewhere, however, mass market sales have suffered as a result of uneven internal trends, shrinking by -0.

An analysis of product consumption trends highlights the significant growth of lipsticks and lip glosses (+8.

With regard to product families, body care products are still in the lead in terms of Italian consumer trends, and despite a negative trend approaching -

Fast Facts

Some data may help to better understand the value of the sector: our country is fourth for cosmetics markets after Germany, the United Kingdom and France with 35,000 people employed, which total 200,000 counting downstream activities.

5

The total number of university graduates among the employed is 1

Regarding innovation and technology, the research and development that the cosmetics companies in Italy invest is about

Moreover, let’s not forget that cosmetics covers 4

Specifically, Lombardy stands as the region with the highest concentration of cosmetics companies with over 5

The export/production ratio was equal to 40.