Women’s health is complex and ever-changing, shaped by unique biological rhythms and life stages. Medical and nutritional research overlooked these distinctions for decades, but today, science is catching up. New insights are helping us better understand women’s needs throughout their lives, from reproductive health to menopause.

According to recent data, more women are turning to supplements to address health concerns after consulting with healthcare providers [1]:

– 25 percent for gynecological needs

– 22 percent for reproductive support

– 32 percent for maternal health

– 34 percent for menopause symptoms

This growing demand is reshaping the nutraceutical and food industries, with consumers seeking safe, natural, and transparent solutions. Women, in particular, are making purchasing decisions based on trust and responsibility [2]:

– 60 percent prefer products with natural claims

– 20 percent seek vegan options

– 18 percent look for non-GMO formulas

This shift is reflected in numbers; the global women’s dietary supplement market reached $55.45 billion in 2022 and is projected to grow at over 5 percent CAGR by 2030.

For this reason, we work to offer solutions that cover current women’s demands in Kensing. Sun E® responds to all these characteristics; it is derived from sunflower oil. Sun E® is composed of highly bioactive RRR-alpha-tocopherol, the natural form most efficiently recognized and retained by the human body. It delivers twice the potency of its synthetic forms.

Its clean-label profile—100 percent plant-based, non-GMO, and naturally sustainable sourced—makes it a standout for brands looking to meet the expectations of today’s informed and health-conscious female consumers at life stages.

Vitamin E is an essential nutrient that eases women’s wellness, protecting cells from oxidative stress.

Want to explore how Sun E® can enhance your formulations, including trending formats like gummies? Visit Kensing at Vitafoods Europe #CC.B17

[1] Euromonitor Voice of the Consumer: Health and Nutrition Survey Fielded January to February 2024. Source: Euromonitor Via Database.

[2] 2023 Mintel GNPD supplements, Women and Infant Nutrition last 5 – Complete Years product count.