Two days dedicated to innovation and dialogue to shape the future of personal care, together

On May 28 and 29, 2025, IMA Personal Care opened the doors of Omas Tecnosistemi – IMA Group’s center of excellence just 15 minutes from Rho Fiera – to host Echoes of Beauty, the international event bringing together every player in the cosmetics industry.

For two full days, the plant became the vibrant heart of the cosmetics world, welcoming an ecosystem of professionals including brand owners, contract manufacturers, formulators, packaging and raw materials producers, industry associations, and distributors.

The program featured live demonstrations, speeches, and interactive round tables addressing key strategic themes for the future of the sector: sustainability, the evolution of production processes, business models, innovation in ingredients and packaging solutions. The roundtable format was designed to foster open dialogue, highlighting each stakeholder’s unique perspective in a constructive and cross-functional exchange.

Echoes of Beauty was an immersive experience in a true industrial setting, designed to promote collaboration across all dimensions of the cosmetic supply chain. Alongside expert dialogue, attendees had the opportunity to explore processing, primary and secondary packaging, and end-of-line technologies up close, with live machinery in operation – a concrete opportunity to witness advanced solutions tailored to real industry needs.

A cross-sector journey through the main product categories – from body and hair care to make-up and skincare, as well as perfumes and personal hygiene products – uncovered synergies, shared operational experiences, and tackled tomorrow’s challenges together.

A unique opportunity to connect, exchange know-how, and contribute to the growth of a sector increasingly driven by sustainability, responsibility, and integration.

“Echoes of Beauty” event Welcome – from left: Savino Giudici, CEO of Omas Tecnosistemi; Maurizio Carminati, President of Confindustria Alto Milanese; Agostino Consolini, Sales Director at IMA Personal Care

Live demonstration of hand cream production in the Turbomix CX-10 by Serena Zanella, cosmetologist and owner of Laboratorio Cosmopolita.

Fragrance line presented by Roberto Martone, President of ICR S.p.A.