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- 01/27/2017

Eurofragance lands in Japan

HPC Today
Eurofragance Cosme TechEurofragance, a company specialising in fragrance creation and design, has landed in Japan at COSME TECH, Japan’s leading cosmetics fair. The event took place from 23 to 25 January at Tokyo Big Sight and have featured almost 800 exhibiting companies from 40 different countries. This Barcelona company, which participated at the fair along with Beauty Cluster Barcelona (BCB), has  presented several fragrance collections for its different segments – fine fragrances, home care and body care – with which it hopes to win over the Japanese market.

With this new audience in mind, Eurofragance has designed an innovative collection of fragrances created around sweet “gourmand” notes, such as Pop Delights and liqueurs and cocktail-inspired fragrances.

Two candle collections inspired by the wine and cocktail world have also been created, as well as a collection based on the new colour for 2017, Greenery. This is a fresh air, revitalising range that symbolises new beginnings, which can be smelled in a perfume, a candle and a bath gel.
According to Markus Steger, General Director of Eurofragance Asia Pacific, “the Japanese market is dynamic and creative, not only in terms of fragrances, but in all product-related aspects, such as packaging, marketing and formulations. It is also one of the most inspiring in the world for our customers in the personal care and home care segments. We are certain that COSME TECH will give us a better understanding of this market and that it will boost our arrival in this country”.
The company, which was at this international trade fair for the first time, had its own stand in the BCB space. Eurofragance is actually a member of the Beauty Cluster Barcelona, a group of beauty sector companies that has been developing and innovating in the cosmetic world for years.

Eurofragance is continuing to expand throughout Asia. It should be highlighted that the company has a strong presence in other regions of the world, such as Mexico, Turkey and Dubai.

Eurofragance, “Capturing sensations” since 1990 Eurofragance is an international, family-owned company dedicated to the design and production of fragrances for perfumery, personal and home care products. It was created in 1990 with the slogan “Capturing sensations”. It creates unique fragrances in

which it invests its creativity, passion and know-how so as to give its customers’ products an added value.

Eurofragance has local presence in more than 60 countries and sells its products on five continents. There are affiliates in Turkey, Mexico, Dubai and Singapore. The company has a manufacturing plant and its headquarters in Barcelona and a plant in Mexico D.F. and Singapore, as well as exclusive distribution in the Philippines. Eurofragance has a turnover of €63.1 million and a workforce of 294 employees.

Eurofragance is a socially responsible company. It is committed to education and offers scholarships to students at IQS (Chemistry Institute of Sarria) in Barcelona and collaborates with UPC Campus (Polytechnic University of Catalonia) in Terrassa in the Aromas and Fragrances Master, which it provides with material and teaching staff. It is part of the Patronage Council of Pascual Maragall Foundation, collaborating on research in Alzheimer’s. It participates in research on the effects of olfactory therapies applied to neurodegenerative diseases in childhood. It develops policies for the reconciliation of family and working life for its employees.