Global market research company Euromonitor International launched a new report, “Trends Shaping the Future of the Food and Nutrition Industry,” highlighting the three themes driving the most disruption and investment in the food and nutrition space.
The three themes include:
- Mindful Eating and Food as Medicine: The distinction between food and supplements blur as functionalities, such as immune support or gut health, become a priority for consumers. Euromonitor estimates that immune support claims in yoghurt and sour milk products grew 24% globally in 2020.
- Plant-Based Eating and Alternative Proteins: Plant-based products accelerated this past year due to demand for healthy food options during the pandemic. In 2020, global meat alternative sales posted double-digital growth for the first time in more than a decade, according to Euromonitor.
- From Farm to Fork: Food Tech, Origins and Security: Demand for sourcing transparency combined with unprecedented investment in tech is advancing the ability to trace food from production to consumption. 60
“Consumers want healthier food products, and public bodies are focusing on improving diets through food policies,” says Maria Mascaraque, industry manager at Euromonitor International. “Moving forward, functional foods and nutritionally balanced products as well as personalised nutrition will gain momentum.”
