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- 09/23/2020

GREENTECH & EXPOSOME: A NEW APPROACH FOR HAIR HEALTH AND BEAUTY

HPC Today

Over the last decade, the exposome has emerged as a novel research paradigm in epidemiology, biomedical, and environmental health sciences.  In cosmetics, there is a growing body of literature attempting to gain an understanding of the exposome of human skin and its contribution to the ageing process. The effects of exposome on hair have not received the same attention. Hair are directly affected by these factors causing premature aging, dull and brittle hair, hair loss and gray hair. This deterioration in hair health affects self-confidence increasingly over time. Quality of life and emotional wellbeing are therefore affected. GREENTECH have introduced three innovative natural hair care solutions to reduce the impacts of exposome on hair and subsequently on emotional well-being : HAIRILINE®, ARCOLYS® and ZORYALYS®.

 

GREENTECH have introduced three innovative natural hair care solutions to reduce the impacts of exposome on hair and subsequently on emotional well-being.

HAIRILINE® is a COSMOS-approved natural active ingredient composed of sesquiterpenes (linderane and linderalactone) and polyphenols derived from Lindera strychnifolia roots, a plant used in the traditional Chinese medicine. Using a systemic approach, supported by an innovative metagenomic study, HAIRILINE® rebalances the scalp bacteriobiota and mycobiota, to restore a healthy microbiota-scalp cross-talk, as well as modulates key cellular pathways, to reduce hair loss. HAIRILINE® also outperforms Minoxidil (benchmark) on the stimulation of dermal papilla cell proliferation. Clinically, hair number are significantly and visibly increased after 84 days of treatment with HAIRILINE® 1%.

Hair graying can result in a loss of self-esteem, and an increase in anxiety and other emotional issues (6). 23% of individuals over 50 have at least 50% gray hair. The most common causes are psycho-emotional stress, nutrition, genetic factors, pathologies but also topical agents and environmental factors, in other words, the exposome. ARCOLYS® is a COSMOS-approved active ingredient composed of Picroside II and terponoids (derived from the plant Picrorhiza scrophulariiflora), targeting the mechanisms underlying hair graying. It restores the natural hair color and visibly decreases white hair density, by -16% after 2.5 months. ARCOLYS® also offers a holistic approach, significantly boosting self-esteem by 8% (according to the Rosenberg Self-Esteem Scale) and reducing unpleasant mood by 22% (according to the Brief Mood Introspection Scale), thus emphazing the connection between hair health and individual’s self-representation.

To fully protect hair strength and gloss as well as to preserve hair color against exposome, GREENTECH has developed ZORYALYS®. It is a COSMOS-approved oily natural active ingredient designed by a biomimetic approach as it combines the powerful antioxidant and photo-protective molecules derived from Ginger and Magnolia, with long chain fatty acids from pracaxi. ZORYALYS® protects hair proteins and structure against daily UV/pollution-induced oxidative stress, from the hair surface to the heart where it was proved to penetrate. Clinically tested at 1%, ZORYALYS® maintains hair strength and improves hair gloss. It also limits sun-induced hair color degradation, maintaining hair beauty.

 

www.greentech.fr