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- 10/08/2019

HB Natural Ingredients – Vitosa® Stevia Gains U.S. FDA GRAS “No Objection” Status

AgroFOOD Industry Hi Tech

Technological innovation from HB Natural Ingredients offers enhanced sugar-like taste

HB Natural Ingredients has received a “Letter of No Objection” for Vitosa® stevia sweeteners from the U.S. Food and Drug Administration (FDA). The letter confirms that the FDA has “no questions” regarding the self-affirmed GRAS status (generally recognized as safe) of Vitosa® for use as a sweetener in food and beverage products.

Vitosa® stevia sweeteners offer a more cost-effective sweetener solution that enables a 100% sugar reduction in various food and beverage products. Vitosa® works well in carbonated soft drinks, juices, energy and sports drinks, flavored water, dairy products, cookies, candies and many more product applications. The result of patent-pending technological innovation, Vitosa® stevia sweeteners are manufactured by natural ingredients producer HB Natural Ingredients, a subsidiary of BGG World.

Vitosa® stevia sweeteners produce a better, more rounded sweetness and taste. Sensory testing demonstrates that Vitosa® delivers the high overall sugar-like taste performance that consumers desire. “Our Vitosa® stevia sweeteners are excellent high intensity sweeteners with a powerful dual benefit: the capability to deliver deep sugar reduction and maintain sugar-like taste with no bitterness,” explained Dr. Varuzhan Abelyan, Chairman and Chief of Science & Technology.

Vitosa® is available in three different variants, having distinctive characteristics:

  • Vitosa® Delight provides a sweetness onset similar to sucrose
  • Vitosa® Active lacks bitterness even at high sugar equivalent use levels
  • Vitosa® Match provides a reduced sweet aftertaste and a lingering sweetness perception

Vitosa® stevia sweeteners provide new opportunities for food and beverage manufacturers with:

  • Sugar-like Taste
  • Freely Soluble in Water, Propylene Glycol and Aqueous Ethanol Solutions
  • High Temperature and pH Stability in Food and Beverage Applications
  • Excellent Storage Stability
  • Zero Calorie Formulation with Great Taste
  • 100% Sugar Reduction

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