According to demographic studies, 2020 will be a turning point, where in individuals 60 years and older will outnumber children than five. This increasing longevity has led to new challenges in the cosmetic field. Today’s population expects to live longer and in good health, this status referring to as aging well. A second status is referred to as positive aging, where individuals assume aging as part of their personal identity.
HEBELYS IS LINKED TO THESE CONCEPTS BY SUBLIMATING THE SKIN. IN FACT, BY ACTING ON THE KEY BIOLOGICAL TARGETS OF SENESCENCE, HEBELYS BOOSTS THE CUTANEOUS ARCHITECTURE AND MAINTAINS SKIN’S BEAUTY AFTER 60 YEARS OLD
HEBELYS was developed in collaboration with DEINOVE from Sphingomonas hydrophobicum. This microorganism has the capability to utilize a wide range of organic compounds and to grow and survive in stressfull environment, HEBELYS embraces the beauty of maturity, targeting senescent cells, and also has emotional benefit.
The highly promising results already shown by HEBELYS concerning its ability to improve dermis integrity, have been reinforced by a clinical study performed on 24 subjects between 60 and 70 years old showing:
• an increase in the skin suppleness by 12%***
• a reduction by 9%* of the roughness
• a decrease of the average relief on the face by 8%*
• an improvement of the isotropy by 14%*
• a maintainance of cutaneous barrier
Moreover, HEBELYS induces a smoothing effect and has an anti-wrinkle effect on crow’s feet, these results showing a strongly retructuring effect. Besides, HEBELYS has emotional benefit, by increasing self-esteem (+ 10.5%***, Rosenberg test).
HEBELYS therefore maintains the skin beauty in mature age by delaying the effects of aging in the skin, thus maintaining health capital.