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- 03/10/2021

Lubrizol Innovates Hair Care with Kelco-Care™ diutan gum Sustainable, nature-derived efficient rheology modifier for conditioners, treatments and hair color

HPC Today

Lubrizol Life Science – Beauty (LLS Beauty) brings new hair care solutions to consumers with Kelco-Care™ diutan gum, a sustainable, nature-derived efficient rheology modifier ideal for conditioners, treatments and hair color.

According to a 2020 Euromonitor beauty survey, damage is one of the top global consumer hair concerns including breakage, split ends, brittleness, and tangled hair.

“Kelco-Care™ diutan gum addresses each of these concerns as women are looking for innovative hair care products that help them achieve beautiful, healthy hair,” said Juliana Mancini Gomiero, Global Hair Care Marketing Manager, LLS Beauty.

Kelco-Care™ diutan gum is a naturally derived, readily biodegradable, efficient rheology modifier with thickening and suspending capabilities that can impart protection and repair benefits to hair fibers even at low use levels and boosted with added salt. It also has film forming capabilities with excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness.

Suitable for conditioners, treatments and hair color, Kelco-Care™ diutan gum works in a wide range of pH and temperatures. In addition, in formulations it is easy to disperse and cold processable. It is also high efficiency due to high pseudoplasticity with greater low shear rate viscosity (and yield).

Kelco-Care™ diutan gum is efficient by nature, helping brands to develop high powdered products using Kelco-Care™ diutan gum at low use level concentrations that are very sustainable.

LLS Beauty ready-to-market formulations featuring Kelco-Care™ diutan gum include: Protect and Restore Bio-based Conditioner, Ultra-Hydration Nourishing Conditioner, Soothing Natural Scalp Milk, and Naturange Green Tea Black 2.0 permanent hair color.