Milan, November 2025 – The 2025 editions of **Making Cosmetics** and **in-Vitality**, held on **19–20 November at Rho**, marked a milestone for the cosmetics and nutraceuticals industries, drawing unprecedented participation and enthusiasm.  

Despite the logistical challenges of relocating to Rho, the events achieved remarkable growth, welcoming **5,589 visitors** – a nearly **25percent increase** compared to 2024. This surge underscores the events’ growing importance as premier platforms for innovation, networking, and business development.  

**Key Highlights**  

Visitor Attendance: – Making Cosmetics*: 2,276 visitors on 19 November and 1,850 on 20 November   – in-Vitality*: 779 visitors on 19 November and 684 on 20 November   – Visitor profile: 1,796 new attendees across both events, alongside 738 repeat attendees  

Exhibitor Growth: – Stand Holders: 259   – Sharers: 45   – New Exhibitors: 48  

Total Exhibitors: 304 – the highest in the event’s history  

Year-on-Year Comparison: 

| Year | Exhibitors | Visitors* |  

| 2023 | 273       

| 2024 | 285       

| 2025 | 304       

| 4,411     |  

| 4,472     |  

| 5,589     |  

The record-breaking attendance and exhibitor participation highlight the resilience and dynamism of the sector. Making Cosmetics and in-Vitality continue to serve as the **leading meeting points for professionals, innovators, and stakeholders**, offering unparalleled opportunities to discover new trends, forge partnerships, and showcase cutting-edge solutions.