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- 02/13/2020

New IPPA Information Centre showcases pectin’s enduring relevance

AgroFOOD Industry Hi Tech

Members of the International Pectin Producers Association (IPPA) have joined forces to launch the Pectin Information Centre. Available at ippa.info, the new industry-backed platform is set to become the ultimate source of knowledge about pectin, its provenance, its applications and technical and nutritional benefits in today’s food and beverage sector.

IPPA has also revitalized it’s 20-year old brand, unveiling a new, modern logo and house style to reflect pectin’s enduring relevance. Pectin is sourced from fruit, which means it is perfectly aligned with current consumer trends for foods and beverages that are produced with nature-derived and label-friendly ingredients.

The Pectin Information Centre offers a series of free, downloadable factsheets developed for a wide audience, from members of the public to students to industry professionals. Factsheets currently available cover topics including the molecular structure of pectin, how it is sourced and produced, its use in food and beverage products, and an overview of safety, labelling & regulatory matters. More are in development.

Susanne Sörgel, IPPA President, said: “Pectin is an ingredient with a huge amount of heritage, but it remains just as on-trend in 2020 as it was more than 250 years ago, when it was first used. With this in mind, IPPA has developed the Pectin Information Centre to help nurture a more widespread understanding of pectin’s functionality and how it can help companies formulate products that meet consumer demand for products with clearer labels that are easy to understand.”

 

www.ippa.info




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