Marko Grozdanovic, Senior Vice President – BASF Personal Care Europe

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MARKO, FIRST OF ALL CONGRATULATIONS ON YOUR NEW ROLE. IT HAS COME ABOUT IN THE MOST CHALLENGING HEALTH CRISIS THE WORLD HAS FACED IN THE LAST CENTURY.

HOW HAS THE COVID SITUATION IMPACTED YOUR BUSINESS IN EUROPE? HOW DID YOU FACE THE DRASTIC CHANGE IN REQUESTS FROM PEOPLE DUE TO CHANGES IN THEIR DAILY HABITS?

The global pandemic has put us all in a situation that we haven’t experienced before. Thanks to the flexibility and creativity of the leadership and our team, we have been able to manage the challenges it has presented well and take advantage of opportunities.

 

Working from home, physical distancing, and mask wearing made it much less important to wear makeup for example, and the demand for sun care products significantly d ... ...