STEVE LABORDA1, CHRISTOPHE LE RET2
1. Partner at Moxworld, Finland
2. Partner at Moxworld, Finland

Abstract

Green chemistry is a powerful lever to accelerate the decarbonization of the industry, and because it is not only about inventing new molecules but rethinking an industrial ecosystem, it is risky, complex, and highly rewarding to the winners.
In this article, we aim to review what is fueling the green chemistry rise, what challenges innovators will need to master, and to suggest some directions to scale and success.

Green chemistry is accelerating the global shift of the chemical industry toward decarbonization. In 2022, the market for green chemicals topped $100 billion.
By 2032, it’s projected to exceed $270 billion — growing at over 10% annually (1- 3).

And it is not just about creating new molecules — it is about reimagining industrial systems. But let’s be honest: the journey is complex, and the stakes are high.

If you speak with innovators in chemicals, clean tech, or any other manufacturing industry field, one thing is clear: the pressure to decarbonize is rising fast – and so is the opportunity to lead. Whether you keep pace or pull ahead depends on how you position your company – strategically and commercially, from innovation to manufacturing.

Let’s review what is driving the green chemistry rise, which challenges innovators will need to master, and then suggest some directions to scale and success.

What is fueling the Green Chemistry boom?

Before we start answering this question, let’s spend some time defining green chemistry. According to th ...