The biotechnology company has been selected as finalist for its two new cosmetic ingredients in the category ‘Best Ingredient Award 2020’ at In-cosmetics global. This is the best recognition to the innovation in cosmetic active ingredients within the industry worldwide amongst the beauty heavyweights.
Vytrus Biotech team has been working hard on the development of two new active ingredients launched in 2020 that naturally address the care of the skin microbiota: KANNABIA SENSE and DEOBIOME NONI.
The first of its actives – Kannabia Sense – is an innovative prebiotic ingredient made from Cannabis plant stem cells that stimulates the production of oxytocin through the skin, activating the brain pleasure centres. This process, respectful with the skin microbiota, induces a better self-perception and positive emotional parameters, ending up in a healthier and prettier skin.
While Kannabia Sense represents a step ahead in Neurocosmetics, well-ageing, and skin care, the second ingredient shortlisted –Deobiome Noni – is a biological deodorant ingredient from plant stem cells that efficiently reduces body malodour while sustainably respecting the skin microbiota.
The mechanism of action is based on a hybrid strategy: first, a prebiotic cocktail of sugars that shifts the metabolism of commensal microbiota from lipids to polysaccharides, leading to less odorous by-products (prebiotic strategy). Secondly, a plant stem cell culture rich in anti-Quorum Sensing molecules that prevent the bacterial communication involved in generating bad smell, without killing the bacteria (biological strategy).
The active is ready to be applied in body, axillary, foot, and scalp odour treatments (roll-on, sticks, creams…) and microbiota rebalancing formulations.
Òscar Expósito, CEO, CSO and co-founder of Vytrus Biotech, says: “I could not be happier and prouder of the great things that our team does and their contribution to the cosmetic world. It would be great to be a winner, but we are satisfied enough with this recognition to our work and passion’.
These COSMOS-ECOCERT certified, natural, and sustainable ingredients have been included in the 2020 nominee list . The winner will be revealed on October 6th at In-cosmetics Global Virtual Event, the beauty trade show of reference worldwide, organised by Reed Exhibitions.