- The Spanish biotech strengthens its position as a leader in natural innovation and sustainable beauty.
- Five flagship actives from its portfolio have obtained NATRUE Raw Material Approval, and the certification for Deobiome Noni™ has been successfully renewed.
Barcelona, October 21, 2025. – Vytrus Biotech, a company specialized in skin & hair care active ingredients derived from plant biotechnology for the cosmetics industry, has reached a new milestone in its sustainability and transparency strategy.
Several of its leading ingredients — Baolift™, Capilia Longa™, Clarivine™, Centella Reversa™, and Elaya Renova™ — have officially obtained NATRUE Raw Material Approval, the internationally recognized certification for natural and organic cosmetics.
In addition, Vytrus has successfully renewed the NATRUE certification for Deobiome Noni™, an award-winning prebiotic treatment that reduces body odour and dandruff while allowing the skin to breathe and maintaining its microbiota balance. vytrus.com
NATRUE, the international non-profit organization behind one of the world’s most rigorous standards for natural and organic cosmetics, is recognized within the One Planet Network’s Knowledge Centre for its leadership in promoting sustainable consumption and production. Its third-party certification system ensures transparency and authenticity, distinguishing truly natural products from those merely inspired by nature and helping the beauty industry navigate beyond greenwashing.
The NATRUE certification sums up to the high standards of Vytrus’ portfolio such as 100percent natural origin (ISO 16128), China compliance, COSMOS-approved status, Halal certification and microbiome compatibility.
This recognition reinforces Vytrus’ commitment to develop biotechnological actives that combine clinically tested efficacy, science-backed innovation, and environmental responsibility. By expanding its portfolio of NATRUE-certified ingredients, Vytrus strengthens its role as a pioneer in the integration of biotechnology and sustainability, driving the transformation towards a cleaner, more transparent cosmetics industry.
