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- 02/29/2016

Lactium® launches a social media campaign to connect with and inform its consumers

AgroFOOD Industry Hi Tech

What is Lactium®
The result from over 10 years of research, Lactium® is a milk protein hydrolysate which contains a bioactive peptide with relaxing properties. As a unique, innovative and patented bioactive ingredient, Lactium® does not suppress stress factors but decreases stress-related symptoms such as sleep disorders or impaired memory. It helps in coping with both chronic and acute stress. Lactium® was developed by Ingredia Nutritional for use in dietary supplements as well as functional foods and beverages.
The effectiveness of Lactium® is scientifically proven and is recognized by authorities such as Korea Food and Drug Administration (KFDA) or Australian Therapeutic Goods Administration (TGA). Lactium® interacts with the brain and is safe: it presents no side-effects, no sedation or addiction. Moreover, it is all-natural and presents no toxic effect on the body, even at high doses.

A complete social media strategy

Used in a large range of dietary supplements around the world, Lactium® exceeds consumers’ expectations.
To communicate and interact with these consumers, Lactium® reinforces its presence with several social media tools: Facebook, Twitter, a Youtube Channel, and a brand-specific website.
Lactium®’s social media presence creates a community for consumers to discuss about their experiences with Lactium®.
The objective of Lactium®’s website,, is to provide consumers with information about Lactium®’s origin, its mechanism of action and see existing products on the market.


The website offers information for current users of Lactium® and consumers whom want to find a natural solution to manage their stress. The website is mobile-optimized so that consumers can view it on all kinds of devices (smartphones, tablets, etc.).