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Gluten-free market explosion: will the boom continue indefinitely?

corresponding

SIMONE BAROKE
Euromonitor International

Abstract

Retail value sales of gluten-free food hit US$3.3 billion globally in 2015. A decade ago, in 2005, it was just under US$1 billion. Surely, such outstanding dynamism can’t possibly last. Or can it? Global business intelligence provider Euromonitor International makes the case that gluten-free eating is not hurtling towards stagnation, but still expanding its reach, particularly in the convenience, indulgence and breakfast categories.


Retail value sales of gluten-free food hit US$3.3 billion globally in 2015. A decade ago, in 2005, it was just under US$1 billion. Surely, such outstanding dynamism can’t possibly last. Or can it? Global business intelligence provider Euromonitor International makes the case that gluten-free eating is not hurtling towards stagnation, but still expanding its reach, particularly in the convenience, indulgence and breakfast categories. Also, since coeliac disease remains widely under-diagnosed and diagnostic methods are expected to become more patient-friendly in the future, continued demand for a gluten-free offering is assured in the medium to long term.

WESTERN EUROPE AND NORTH AMERICA GENERATE THE LION’S SHARE
The gluten-free products mar