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Lubrizol
Lubrizol is introducing two new solutions for gorgeous hair at in-cosmetics® 2014.

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NEW SOLUTION FOR HAIR COLOR APPLICATIONS
According to a recent Euromonitor study, the hair color segment is projected to grow 14% through the year 2017. Hair color use trends have evolved over the past years with consumers looking for a salon type effect at home. Consumers are also looking for less aggressive ingredients and nourishments from hair color products. On the market today, there is a true need for easy and no drip formulations with good rheology, simple manufacturing at affordable costs (cold process) and sustainable technologies. A new mentality has long been emerging amongst consumers that beauty is much more than skin deep. Beauty even means being tuned into the environment with ...