Brussels (Belgium), 14 May 2025. NATRUE, the International Natural and Organic Cosmetics Association, is pleased to announce the appointment of its new President and Vice-President, as revealed during the NATRUE Membership Assembly held on 13 May 2025 in Frankfurt (Germany). These key leadership mark the beginning of a new chapter for NATRUE, reinforcing its ongoing mission to promote and protect natural and organic cosmetics worldwide.

NATRUE President: Prof. Dr. Florian Stintzing (Wala Heilmittel GmbH)

Prof. Dr Florian Stintzing, Head of Science and Member of the Board at WALA Heilmittel GmbH, has been elected as the President of NATRUE, succeeding Dr Bernhard Irrgang, Head of R&D Natural and Organic Cosmetics at Weleda AG, who is stepping down following his retirement. Prof. Dr Stintzing previously served as NATRUE’s Vice-President and brings a wealth of experience in scientific research, product development, and association governance.

A food technology graduate from the University of Hohenheim, Prof. Dr Stintzing has taught as an adjunct professor at his alma mater since 2010. He joined WALA Heilmittel GmbH in 2007, where he became Head of Science in 2012 and was appointed to the WALA Board in 2014. His deep scientific expertise, industry leadership, and long-standing dedication to natural product standards make him ideally positioned to lead NATRUE into its next phase of impact and innovation.

NATRUE Vice President: Jayn Sterland (Weleda UK)

Jayn Sterland takes on the role of Vice-President. Jayn joined Weleda UK in 2008, later becoming Managing Director in 2016. A passionate advocate for sustainability and corporate responsibility, Jayn is a widely recognised leader in the natural cosmetics industry. Her extensive executive experience and public engagement will be instrumental in supporting NATRUE’s strategic vision alongside the President and Board.

“The election of our new President and Vice-President is a pivotal moment for NATRUE,” said Dr Mark Smith, NATRUE’s Director General. “We are confident that their vision, complimentary expertise, and strong commitment to sustainability will strengthen NATRUE’s role as a global reference in the natural and organic beauty industry. We thank Dr Irrgang for his outstanding leadership and warmly welcome this next phase with Florian and Jayn at the helm.”

NATRUE looks forward with great enthusiasm to this new phase. With a renewed and highly capable leadership team, the association is well-equipped to meet the evolving needs of the sector, uphold rigorous standards, and expand its reach and relevance across international markets.