Rising Demand for Natural and Organic Preservatives in Cosmetics
The cosmetic preservatives market is estimated to be USD 410 million in 2022 and is projected to reach USD 562 million by 2027, at a CAGR of 6.5% between 2022 and 2027. The increase in female working population is one of the most significant factors projected to drive the growth of the cosmetic preservatives market. Increased in purchasing power of consumers and shelf life enhancement of cosmetic products are also contributing to the growth of the cosmetic preservatives market. However, high cost of organic products and stringent regulatory norms has affected the cosmetic preservatives market adversely.
Increase in female working population will support the growth of cosmetic preservatives market
There is an increase in participation of women in workforces globally. According to Statista, India accounted for a total 36% share of the female population working in organized sectors in 2021. According to a report from the European Union Commission, the population of working women accounted for a 66.2% share in 2020. According to the Bureau of Labor Statistics, the share of the population of working women in the US in 2020 was approximately 56.2%. The increase in the working population of women enables financial independence, allowing them to make their own decisions.
Globally, women are the major consumers of cosmetic products. Therefore, financial independence is expected to boost the consumption of cosmetics and skin care products, thereby increasing the consumption of cosmetic preservatives.
Stringent regulatory norms
Cosmetic products contain a range of ingredients. These ingredients cover cosmetic preservatives, cleansing agents, and unique fragrances. Regulatory bodies are continuously taking initiatives to prohibit or limit the use of ingredients that cause health issues. Stringent rules and regulations have been implemented by governments regarding the disclosure of product ingredients utilized in the manufacture of products.
The Food and Drug Administration (FDA) of the US provides the legal framework and guidelines for the usage and prohibition of particular preservatives. The Federal Food, Drug, and Cosmetic Act (FFDCA) passed by the FDA regulates the usage of cosmetic preservatives in cosmetic products in the US. In India, the Central Drugs Standard Control Organisation (CDSCO) regulates the usage of preservative products in India. The Drugs and Cosmetics Act (1940) and rules (1945) and the Bureau of Indian Standards implement the laws and regulations for the manufacture of cosmetic products and preservatives.
Increasing focus on male-specific cosmetics
It is a general belief that appearance and presentation matter. People are inclined to use products that make them look good. There is a significant demand for male-specific cosmetics ranging from moisturizers to anti-agers to mud masks. Numerous problems are faced by younger males in general related to oily skin, acne, hair fall, and wrinkles, among others. All these problems can be overcome with awareness about and the use of the proper cosmetics. Manufacturing companies, thus, have lucrative opportunities for the development of products specifically targeting the male segment.
Increasing awareness about the usage of cosmetic products among men offers major opportunities for cosmetic product manufacturers targeting individual issues faced by men. This opportunity widens the market share and helps penetrate the newer application segments of cosmetic products. This, in turn, increases the growth of the cosmetic preservatives market.
High prices of organic and natural cosmetic preservatives
The high costs of organic and natural cosmetic preservatives which are in demand from the market is a significant challenge. Organic preservatives are preferred over traditional preservatives such as parabens, formaldehyde donors, and others by manufacturers of personal care products. Organic or natural preservatives are preferred as they do not lead to skin problems. Costs of preservatives increased post the pandemic due to the shortages in the supply of high-quality products. Though there is high demand for natural and organic cosmetic preservatives, the high costs of preservatives pose a challenge for cosmetic manufacturers. The market for organic and natural cosmetic preservatives is expected to grow at a significant pace in the European and North American markets.
