Register  /  Login               
Print this article
- 04/09/2018

Let DSM ease your stress!

HPC Today

Visit stand C70 at the in-cosmetics global trade show in Amsterdam on 17–19 April, 2018, to discover how DSM Personal Care & Aroma Ingredients are tackling the issue of stress.  

All over the world, people are increasingly concerned about the effects of stress on their health and appearance. Consumers are looking for ways to streamline their beauty care, leaving them more time to relax and re-energize. In response DSM has developed a range of Skin, Hair, and Sun Care ingredients and formulations to ease the stress. In particular, DSM offers novel Sun Care ideas designed to appeal to fast-living Millennials.

DSM’s NO-STRESS ingredients and a holistic formulation concepts for Millennials

DSM has developed a range of skin, hair, sun and makeup ingredients and formulations to ease the stress on consumers. These include:


  • Alp’Dry Shampoo
    For stress-free hair care between washes, this dry shampoo leaves hair and scalp feeling fresh and clean with minimum fuss.
  • Texturizing Beach Spray
    For that relaxed, just-back-from-the-beach look. This hybrid product styles, protects and cares for hair.
  • Messy Matte Gum
    Effortlessly styles, protects and cares for hair: sculpt, texturize, and scrunch for high definition with a soft, matte finish.


  • BEL-EVEN™ – for skin relief from day-to-day stresses
    DSM’s timely cosmetic solution, able to sustainably rebalance the skin’s own stress management system.
  • PENTAVITIN® – the true hydration artist
    City life causes skin to dry out easily. DSM’s natural moisture-magnet PENTAVITIN® improves hydration of excessively dry skin after a single application. Used daily, PENTAVITIN® provides powerful hydration to all facial areas.
  • UV Flash Tone for one-step care 
    This fluid provides a velvet sensation and a smooth, flawless “glass” skin. Enriched with UV filters and actives, it provides efficient protection against UV and blue light.


  • No FOMO Sun Stick SPF 50
    Have no Fear Of Missing Out key regions of the face like eye contour, nose and mouth area with this easy-to-use sun protection stick.
  • High Glide Moisturizing Sun Essence SPF 30
    A lightweight, non-whitening formulation that leaves skin feeling dry and silky. With Niacinamide PC for added protection against blue light and pollution, and Hyaluronic Acid for enhanced hydration.
  • Total Protection into the Blue and Shine Control SPF 50
    An SPF 50 formulation that takes the stress out of formulating actives at low pH and delivers protection into the blue-light spectrum. Controls shine, combats the onset of fine lines, and moisturizes skin.


Ease the stress of sunscreen development – with DSM’s upgraded SUNSCREEN OPTIMIZER™ 
Launched in November 2017, this handy tool enables you to develop products more efficiently and to optimize existing formulations before going on to verify SPF performance in vivo. The upgraded version with lots of new features will be introduced at in-cosmetics.

Don’t miss out on DSM’s activities at in-cosmetics

Visit the Sensory and Make-up Bars to discover inspirational, on-trend formulations. Learn about our latest product innovation in the Innovation Zone and take part in our Formulation Lab session for ideas on innovative hair care. And don’t forget to join us in the Sustainability Corner to find out how we’re tackling the societal challenge of skin cancer.

As one of the highlight at this years’ booth – find out how balanced you are by using our stress test!

About us

tks | publisher, event organiser,
media agency

Viale Brianza, 22
20127 - Milano - Italy
Tel. +39 02 26809375